UD 714 Revealing Information-I
Instructed by Cyrus Peñarroyo
Fall 2018

“My concern over this technology is not whether geodemographics really can accurately predict profitable marketing strategies, but rather that geodemographics displays a strategic intent to control social life and that the ideological conception of identity and social space within the model may become real––in other words, that the assumptions will be validated as strategies take effect.”
– Jon Goss

The exercise studies the logics of the built environment through obtaining, visualizing, and implementing the geographic information. Statistics like age, race, ethnicity, language, and income onto maps of each category would be collected and maps for each demographic set would be created. A one-day itinerary also will be created that draws paths through different neighborhoods in Queens based on your interpretation of the data.

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